The Story Behind FableWood: Where Danish Design Meets Imagination

Have you ever picked up a FableWood animal and wondered where it came from?

These charming wooden creatures have become favourites with many of our customers, not only because they look beautiful on a shelf or desk, but because they tell a story. Behind every owl, elephant, bee, and panda is a small Danish company built on creativity, family life, and a love of play.

A Simple Idea Inspired by Children

FableWood began in Denmark when a group of designers and fathers wanted to create something that combined beautiful Scandinavian design with the joy of imaginative play.

Rather than making traditional wooden ornaments, they came up with something quite special: wooden animals made from magnetic pieces that can be taken apart and reassembled. Children can create their favourite animals, while adults appreciate them as stylish decorative pieces. The result is a collection that appeals to all ages.

A Dream Brought to Life Through Kickstarter

Like many great ideas, FableWood started small.

The company launched through Kickstarter crowdfunding, where thousands of supporters from around the world helped turn the founders' vision into reality. The response was overwhelming, giving the team the confidence to continue developing new designs and expanding their collection. More than 3,500 supporters backed the early campaigns, helping transform a simple idea into an international brand.

Danish Design You Can Actually Play With

One of the things that makes FableWood different is its philosophy of "playful design."

The team believes that design should be experienced, not simply admired from a distance. That's why every figure is designed to be handled, explored, and enjoyed. Hidden magnets allow the animals to be separated and rebuilt like a three-dimensional puzzle, encouraging creativity and imagination.

Whether displayed in a living room, nursery, office, or children's bedroom, each piece is designed to bring a little personality and fun into everyday life.

More Than Just Beautiful Wooden Animals - Fablewood Danish design

FableWood's commitment extends beyond design.

The company works with a responsible Danish-Vietnamese manufacturer whose facilities and working conditions meet Danish standards. They also focus on reducing environmental impact throughout the production process.

Perhaps most impressively, FableWood has linked every purchase to a reforestation programme. Through partnerships with tree-planting organisations, several trees are planted for every wooden animal sold. Together with their customers, the company has helped fund the planting of more than 500,000 trees.

For many customers, knowing that their purchase contributes to a positive environmental impact makes these wooden animals even more meaningful.

Why We Love FableWood

At Blomster Designs, we're always looking for products that combine quality, craftsmanship, and a story worth sharing.

FableWood perfectly captures all three.

Their designs encourage creativity, spark conversations, and make thoughtful gifts for both children and adults. Whether you're buying your very first figure or adding to a growing collection, each animal brings a little piece of Danish design and imagination into your home.

And perhaps that's what makes FableWood so special.

They're not just wooden animals.

They're stories waiting to be created.

Take a look into the world of Fablewood Danish design

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